80,000+ email marketing contacts in <6 months

Jan 6

Description

Data collection & CRM for an international live events production company.

Email collection set up across ~15 websites and pop-up forms, hundreds of registration systems, third-party venue ticketing platforms, and applications used in-show.

Centralized custom CRM built for data management and automated sequencing.

Impact & Key Figures

80,000+ emails collected in less than 6 months
Brought all marketing data collection under one umbrella, including email collection systems, data storage, segmentation, and automated post-subscribe communications
Automatic segmentation by subscriber location, interests, shows attended, and other data points for improved targeting

Client Problem

Hundreds of thousands of site visitors, ticket buyers but no data storage solution for re-marketing, post-purchase engagement and cross-selling
Website forms not connected to anything, all different systems
Data coming in different formats
100+ spreadsheets for data, none of which were connected
No email marketing tool in place

Our Solution

Unified email capture system for all show website footers and pop-ups; across ticket buyer data exports; pre-show live registration forms; and in-show games and Q&A sessions
Data pipeline to standardize and segment incoming data
Centralized CRM for all marketing contacts
Email marketing tool for contacting subscribers with branded communications
Targeted communications to subscribers based on location, interests, and previous activity
Regular reporting on list growth and activity

Images & Media

View a small sample of the websites we developed for this project. We cannot show database images for privacy purposes, but you may inquire for a private viewing with all customer data hidden.