610+ leasing leads collected for major real estate firm

Jan 6

Description

Lead management system built for a multi-billion-dollar real estate company.

Compelling landing pages designed with lead generation form connected to CRM.

Centralized custom CRM built to store all leads, notify leasing team of new prospects, send automated emails to potential residents, and generate real-time reports on lead statuses.

Solution & Impact

610+ leads generated through the site in less than 1 month
4x lead generation target surpassed
Developed a landing page to provide valuable info to potential residents and made it incredibly easy to submit interest inquiries (visit here)
Centralized all lead capture on a single form, connecting all other disparate sites and systems to one location (view here)
Routed all leads into a centralized CRM, segmenting prospects by key demographic data relevant to the leasing team
Developed admin tools for the leasing team to easily track progress, communicate with prospects, assign tasks to team members, and more
Built personalized automated communications to prospects (ex: here are the next steps for leasing) and internal team members (ex: you are now responsible for John Smith’s contract)

Client Problem

Multiple websites to capture leads for new apartment leases
Website forms were all built in different systems and were not connected to anything - up to several thousand missed prospects
Data coming in different formats, often missing key details such as contact info or prospect’s age and location
No single ‘source of truth’ to understand how many leads were coming in, who had already been contacted, where people were in the leasing process, and which team members were responsible for which leads
Substantial admin time required in reaching out to new leads, as none of the communications were automated