5,100+ registrations and monthly subscriptions for dance studio

Jan 5

We built a custom website, registrations and payments system, CRM, and automated communications for a Miami-based dance studio with 28 locations.

5,100+ registrations and payments for dance classes managed through the organization’s website and CRM
Designed and developed a custom website to highlight the studio’s class offerings, allow parents to sign up and pay for packages of classes for their kids, and process payments and recurring subscriptions (visit here)
Set up a standardized registration and payments system for seamless sign-up and checkout for users and simple orders management for the studio
Developed a custom centralized CRM to collect all sign-up data and segment by class, days, and teachers in order to generate class rosters for teachers to easily take attendance and manage pick-up and drop-off
Built a system for automated communications with parents to notify them about class policies and essential details, expiring subscriptions, remaining classes available on their packages, and more.

Website did not adequately reflect the organization’s expansive class offerings nor make it easy for parents to find a class, sign up, and purchase a package or subscription
Registration forms were not standardized or synced for each class
Studio did not have a centralized storage point for all registration information, requiring countless hours of manual data entry from sign-up forms into Excel Sheets each week to create student rosters
Studio did not have a mechanism to automatically email parents after they’ve signed up about class policies, expiring subscriptions, class cancellations, etc., requiring significant manual work for admins every week
No single ‘source of truth’ to understand how many kids were participating in each class at each location, digest information on payments and subscriptions, or evaluate trends across the organization

Alexander Swerdlow

7,500+ emails collected via in-show live Q&A system