7,500+ emails collected via in-show live Q&A system

Jan 5

Description

We built a full-suite system to manage an in-show live Q&A system for four international tours, including question submission for patrons, on-stage Q&A session management, and email collection for marketing.

Solution & Impact

7,500+ marketing contacts collected through the Q&A system across four international tours
Designed a show-branded QR code to be displayed on the stage and throughout venue atriums for patrons to scan and access the question submission form on their mobile devices (view here)
Embedded a custom question submission form on the show’s website for patrons to submit as many questions as they’d like to have answered during the Q&A session (view here)
Set up systems to collect marketing information through the question form, including email and city/state
Custom CRM built to collect all questions and patron marketing data in a centralized location over the entirety of multi-state tours
Designed an intuitive and user-friendly backend tool for stage teams and show hosts to manage Q&A sessions, including vetting questions to be answered, tagging questions by ‘type’, assigning priority levels to questions to be answered in a particular order, and marking once they have already been answered on stage
Implemented an automated roll-up feature to allow the producers to mark questions to be ‘saved for later’ which triggered an automation that added the question to a running Google Document being used by the team to tweak the show’s content over the course of the tour
Set up automated communications to easily email patrons after the show to solicit feedback or promote upcoming shows

Client Problem

Venues were soliciting questions from the audience by passing out pens and index cards, collecting the filled-out cards, sorting through massive stacks of cards back-stage to decipher handwriting and determine which questions should be answered in the Q&A session
The system was tedious and time-consuming for both patrons and the production company
Despite thousands of question submissions, no contact info was collected in the process for post-show engagement, feedback surveys, or promotion of future shows
Questions were not saved post-show for the production team to improve the show content